Visiting landscapes, going to bazaar, watching traditional dramas, enjoying intangible cultural heritage, and tasting specialties … During the Dragon Boat Festival, the 2nd Luoyang Rural Cultural and Tourism Festival lasted for 5 days and came to an end on June 14, marking the beginning of summer rural tourism in Luoyang.
According to preliminary statistics, from June 10 to June 14, counties (or districts) in Louyang organized more than 300 performances of art, folk customs and intangible cultural heritage, and received 1,688,000 tourists, with a tourism income of about CNY 508 million, an increase of over 200% year-on-year.
In addition, the LOGO design of this year’s Rural Cultural and Tourism Festival integrates “peony, landscape, wheat heads” and other elements, and it is widely used on the event site and in the livestreaming, promoting the popularity of Luoyang Rural Culture and Tourism Festival.